Online Marketing will soon replace reverse mortgage TV ads?

Communicate with borrowers online and Internet generate leads can be the future of reverse mortgage originations, and some lenders are already starting to focus on the growing online market.

One day, they say, will replace television for reverse mortgage leads online.

But there are some clear differences between the borrower and the borrower's online kitchen table, a lender on a panel of national reverse mortgage executives shared on a Reverse Mortgage Lenders Association Conference may in Irvine, California.

Census data indicates that the 65 plus age group is increasing regularly use the Internet. The percentage is approximately 40% for this age group, and is almost double for age 50-64 demographic.

That trend is only stronger, says Reza Jahangiri, American Advisors Group CEO.

"We see 62 to 65 year olds are the biggest lead group online," said Jahangiri Conference attendees. "But they are by far the worst of lead conversion to finance."

AAG its retail business more than doubled year over year, and date in 2012, according to data from Reverse Market Insight 944 loans has closed. In addition to online efforts with former Senator Fred Thompson as her work AAG spokesman appear in TV ads.

Shifting to online, the company's research shows two things, on its online leads Jahangiri says.

"First, the borrowers with less necessary still work and perhaps more substantial savings.  Usually, when the borrower has a greater need to convert them with a higher speed,

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Labels: Marketing, mortgage, Online, replace, Reverse